Results focused builder with 15 years of experience in business development and developing mechanisms for operating at scale. Adept at moving initiatives from concept to close. A full stack communications skill set with expertise in leveraging online channels to drive business outcomes.
Partner Development Manager, Global Startup Program, Amazon Web Services [AWS] (June 2022 - Present)
‣ Managing a portfolio of series A-D startup infrastructure partners to build, market and sell with AWS
‣ Working with C-Suite executives and alliance leaders to develop and implement go-to-market strategies across geographies and AWS industry verticals to leverage the AWS global network of account managers and programs
‣ Aligning with partner solutions architects on strategies for product integrations with startups and AWS services
Global Lead, Startup Ramp, Amazon Web Services [AWS] (June 2021 - June 2022)
‣ Led the design, development and multi-region growth of the AWS Startup Ramp program including launches in India, South Korea and South East Asia, Japan and France.
‣ Wrote and led executive reviews of PRFAQ’s, the backbone of Amazon’s product development and innovation process, to establish a net new program for early stage startups looking to sell in to AWS’ public sector customers
‣ Onboarded and led a globally distributed team of 15
Senior Program Manager, Global Cloud Innovation Centers, Amazon Web Services [AWS] (March 2018 - June 2021)
‣ Established a strategic business development program’s operational framework & data model for analysis
‣ Managed global budget and program investments, results included COVID research published in Nature
‣ Identified and defined metrics, prioritized KPI’s, created mechanisms for tracking and improving efficiency
‣ Managed business planning cycles, QBR’s, annual strategic planning & cross-functional leader feedback
‣ Led program messaging and communications strategy, developed internal wiki’s and public landing page
‣ Mentored new team members, including over 30 people (PM’s, BDM’s & SA’s) from across the world
‣ Partnered with customer executives and stakeholders on the launch of new Cloud Innovation Centers
‣ Nominated by leadership to participate in an executive mentorship program for high performing talent
Growth Operations & Brand Strategy Consultant, BeMoRe (June 2017 - March 2018)
‣ Consulted on growth strategy and operations for startup clients including TivicHealth, Carely and Endwell
‣ Led process creation & development of product messaging, sales strategies, digital assets and web design
Manager, Brand Strategy, Kenandy (December 2015 - May 2017)
‣ Developed and launched a new brand identity including updated messaging, logo, & sales ready templates
‣ Directed the editorial calendar and produced blog posts, social media content, white papers, data sheets, landing pages, microsites, event materials and other assets to support sales and business development
‣ Increased brand awareness through digital content production & targeted campaigns, resulted in 200% growth in audience size, 957.7% growth in impressions and growth in audience engagement by 1,541.7%
‣ Implemented a full website redesign, optimized for mobile, resulted in a 21% increase in average session duration, a 16% decrease in bounce rate and a 19% increase in pageviews and led SEO & SEM strategy
‣ Led PR strategy, oversaw agency and worked on initiatives including funding announcements, product launches, security updates, CEO & CTO’s thought leadership content, presentations, announcements, executive communications, analyst relations, & meetings with press such as WSJ, CIO, PCMag
Senior Marketing & Communications Specialist, SanDisk (January 2014 - June 2015)
‣ Directed emerging market communications, messaging and technical product positioning for the mobile, connected home, and automotive product lines
‣ Partnered with product marketing and engineering to design and implement GTM strategies & launches
‣ Produced collateral including blog posts, social media content, white papers, data sheets, executive presentations, landing pages, brochures and other assets to support sales, BD and channel marketing
‣ Managed integrated communications, messaging and executive presentations for global events such as Mobile World Congress, CES, Computex, Flash Memory Summit and SanDisk's Investor Day
‣ Organized co-marketing initiatives with customers including Tesla, Motorola, Asus, Xiaomi & Qualcomm
‣ Led the GTM plan and global launch of SanDisk Automotive, the company's first auto-grade product line
‣ Pioneered a content marketing program with the design, development and implementation of the SanDisk OEM Blog; launched and managed social media channels and communities to amplify content reach
‣ Worked closely with PR, Analyst Relations and Legal for collateral development & partner communications
Founder, CEO, BeMoRe (July 2011 - January 2014)
‣ Founded a consulting firm to help startups & public sector organizations leverage digital comms channels
‣ Managed a team, corporate investment strategy, vendors and client accounts
‣ Responsible for full cycle business development, GTM strategy, demand generation, deal structure & close
‣ Advised client executives on strategic planning to align digital media goals with business objectives, define KPIs, conversion priorities and analyze platform investments
‣ Trained clients to drive, measure and report online engagement with a focus on audience growth, interactions and long-term value creation for the brand’s priorities.
‣ Major client engagements including Palo Alto Medical Foundation, Stanford Hospital, Mills Peninsula Health Services, Silicon Valley Pad and leading healthcare associations such as AAHPM, CAPC, NHDD, HPNA
‣ Featured in the Business Journal on how women in Silicon Valley are driving business growth online
VP, Business Development & Public Engagement, KLXmedia (July 2010 - July 2011)
‣ Structured a new business model and closed the largest deals in the company’s history
‣ Responsible for designing proposals, negotiating complex deals and leading strategic partnerships
‣ Successfully attracted, qualified and closed new customers & leveraged online platforms for lead gen
‣ Trained public affairs, communications and marketing teams on blog writing, social media management, voice development, publishing and reporting applications
‣ Fostered cross-department collaboration and leveraged audience feedback data to influence leader decision making, adapt messaging and strategy development
‣ Executed a full redesign of the company’s brand including a new website, fresh collateral, visual guidelines, product positioning and messaging guides to differentiate the brand voice and company’s vision
‣ Ran digital marketing campaigns for clients resulting in 10x audience growth on Facebook & Twitter
‣ Negotiated and managed the acquisition of KLXmedia by BeMoRe Consulting
Volunteer Services Manager, VITAS Hospice (July 2009 - July 2010)
‣ Achieved 1,300% YOY growth in monthly hours contributed in the Silicon Valley region
‣ Directed recruitment, training, retention and all elements of strategic program development
‣ Developed an internship program and supervised Masters students through comprehensive projects
‣ Presented at high schools, colleges and organizations across the Bay Area to recruit volunteers
Lifeline Coordinator, Stanford Hospital & Clinics (December 2006 - July 2009)
‣ Managed a wearable health tech program in partnership with Philips Lifeline for senior home safety
‣ Designed outreach materials, collateral and web copy to increase program visibility in the community
Emergency Department Guest Services Representative, Stanford Hospital & Clinics (Sept. 2006 - March 2007)
‣ Piloted a customer experience role designed to support patients and families in a Level 1 Trauma Center which subsequently scaled across departments to drive service excellence at a world renowned academic medical center
Social Impact / Advocacy
‣ Board of Directors, Partnership for Children (2016 - 2020)
‣ Board of Directors, Childrenʼs Hospice & Palliative Care Coalition (2014 - 2016)
‣ Board of Directors - Hospice & Palliative Nurses Foundation (2013 - 2015)
‣ Public Policy Engagement & Projects - rfberry.com/advocacy
#hapc TweetChat, Co-Founder & Organizer / Online Community Engagement (2010 - October 2021)
‣ Organize a monthly online discussion through the #hapc hashtag about issues in palliative care and hospice. Formerly known as the #hpm chat. Train moderators on live content moderation, hosting, planning topics and managing the live discussions to ensure respectful dialog & quality information online
‣ Managed analytics and data archive of 900k+ Tweets sent from over 25,000 accounts, generating over 1B impressions to raise awareness. Hashtag data spotlight: rfberry.com/hpm-data
Selected Presentations
‣ Stanford Graduate School of Business - Find Your Social Rhythm
‣ Plug and Play Ventures - Digital Media for Startup Founders
‣ Mountain View Chamber of Commerce - Twitter for Business
‣ Harvard Medical School Med 2.0 - Twitter for Social Learning
‣ UCSF Health Tech Innovation Conference - Digital Media Law
‣ Rock Health Startup Incubator - Demand Palliative Care
EDUCATION
‣ 2006 - Present / Obsessed with Learning rfberry.com/events
‣ 2002 - 2006, Bachelors of Science, Social Sciences, Cal Poly, San Luis Obispo
‣ Areas of Study: Major, Social Sciences, Concentration: Criminal Justice, Minor: Psychology
‣ Thesis: Hospice in Prisons: Interviewed inmates and researched the organizational impact of end-of-life care programs in prisons. California Men’s Colony (2006)
‣ Internship: Home & Facility Intern, Hospice Partners of the Central Coast (Spring/Summer 2006)
‣ Internship: Elder Abuse Unit Victim Witness Intern, District Attorney’s Office (Summer 2005)